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Introducing

Pine & Ember

North Idaho Retreats
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The Vision

Pine & Ember is an escape where couples can emerse themselves in nature for a peaceful romantic getaway.

The property itself would feature 3-5 sites available for short term rental via the web.

The focus is to provide a comfortable, private, luxurious yet minimalistic stay that is more of an experience than a just place to sleep.

Phase 1

Proof of Concept

Initially we will construct the minimum viable product: A bell tent, featuring a queen bed, fine linens, lighting, fire pit and essential furnishings.

In addition, each site will offer their own private restroom tent with simple off-grid amenities.

Phase 2

Scale MVP

After we’ve proven that our minimum viable product is successful and fine tuned our offering, then we’ll scale that model up to 3 sites. This will allow us to test the management of multiple units while maintaining quality and monitoring impact on the land.

Phase 3

Buildout Remaining Sites

Once the logistics of maintaining and managing multiple sites is successful and the reputation grows, we can add the remaining site units and the final version of the property takes shape.

Not all land is ideal for additional units, and that’s okay.

Phase 4

Phase 4: Add Infrastructure

The final phase will be converting tents to cabins to enable year-round stays, adding a self-serve onsite shop, and a larger structure to support different types of events (i.e. weddings, group gatherings, catering, etc.)

What Pine & Ember is

It’s not a campground.
It’s not a hotel.
Pine & Ember is a designed to be a peaceful, outdoor experience.
Each site is private, simple, and intentionally set up so guests can arrive and immediately unwind.

A Warm, Comfortable Bed

Thoughtfully designed with high-quality bedding so you can rest well and wake up refreshed.

A Private, Upscale Setup

Each site is carefully spaced and designed to feel secluded, refined, and intentionally crafted.

A Quiet Place to Sit, Talk, and Unplug

A peaceful setting that invites you to slow down, connect, and enjoy the moment without distractions.

We Believe

Evenings are Better by the Fire

Land Owner Partnerships

I am looking for land owners with undeveloped land or large underutilized acreage. Utilities are a bonus but not required. The most important factor is that it enables the right experience. The best fit is property that feels:

Quiet

Set in a peaceful environment, free from excessive noise and distractions.

Private

Offers a sense of seclusion where guests can relax without feeling watched over.

Naturally Beautiful

Showcases the natural landscape—trees, water, views, or terrain that create a memorable setting.

Tucked Away

Slight removed from main roads and neighboring homes to enhance the feeling of escape.

How the Partnership Works

The idea is to create a win-win setup.

You provide the land. I handle the rest.

That includes:

  • Permitting
  • Site Development & Setup
  • Branding and Marketing
  • Booking Management
  • Guest Experience

The goal is to generate consistent additional income from your land—without turning it into something busy or overbuilt.

What This Looks Like on Your Land

This isn’t a large development.

Typically:

  • 1–3 thoughtfully placed sites to start
  • Minimal permanent structures
  • Designed to blend into the landscape

The focus is on keeping things simple, low-impact, and aligned with the natural feel of the property.

Why This Works

North Idaho is experiencing 14% year over year STR growth. More and more people are looking for quiet places to step away for a couple nights.

Not crowded campgrounds.
Not expensive resorts.

Just something simple, private, and well done.

Pine & Ember is built specifically for that.

About Me

I’m a North Idaho local, a family man, entrepreneur, and follower of Christ.

For the past decade, I’ve worked in marketing within the fitness industry, helping people and gyms find the right match. But now it’s time for me to embark on a different chapter.

Whether it’s a quick day hike or an extended trip off the grid, the outdoors has always been a place of refuge for me.

Pine & Ember is where those worlds come together — my background in marketing, my love for the outdoors, and a deep appreciation for hospitality.

My goal is simple: to build something truly special. A unique experience people talk about, return to, and remember. A place that I would want to stay.

I hope you’ll find a way to experience Pine & Ember yourself, whether that’s through a stay or a partnership.

FAQ

Why would I want to partner?

Partnering with me allows you to turn underutilized land into a new income stream without having to build or operate the business yourself. I handle the concept, setup, marketing, and guest experience—while you benefit from the added value and revenue your property generates.

It’s a way to bring something unique to your land without taking on the full burden of running it day-to-day.

Landowners receive a percentage of the revenue generated by the property.

I keep things simple—after core expenses like cleaning and supplies, the remaining revenue is split between us. This way we’re fully aligned on making the property perform as well as possible.

The exact structure can be flexible depending on the property and level of involvement.

Yes, potentially. A land lease is one way we can partner. If you have a larger parcel, we don’t necessarily need all of it—we can structure a partial land lease that makes sense for both sides. The exact partnership can be flexible depending on the property and your desired level of involvement.

No problem at all.

The goal is to keep things flexible, especially early on. If at any point you decide it’s not the right fit, we can unwind the partnership in a straightforward way.

Everything is set up so you maintain ownership and control of your property.

Typically these setups run from late spring through early fall, depending on the property and weather. That said, there may be opportunities to extend the season or transition into more year-round accommodations over time. We start simple and expand based on what performs well.
This is not a campground. Each setup is a private, high-end stay designed for couples—more similar to a boutique Airbnb than traditional camping. There are no shared spaces, no crowds, and no drop-in campers. The focus is on privacy, comfort, and a curated experience.

Parcel size depends many factors. Layout, terrain, adjacent property, access, and utilities are just some of the factors that help determine the ideal size.

My ideal location is land within 30 minutes of downtown Sandpoint, Idaho.

Requirements vary depending on the property and location zoning.

Before moving forward, we make sure the setup aligns with local guidelines and is approached in a way that’s appropriate for the area.

Utilities are a plus, but not always required.

Some setups can operate off-grid with the right approach (for example, portable water solutions or composting toilets). That said, properties with existing infrastructure are typically easier and faster to get up and running.

We evaluate each property individually to determine what makes the most sense.

I handle all of the day-to-day operations remotely—listing, pricing, guest communication, and scheduling. On the ground, we coordinate with a local cleaner or support person to handle turnovers and basic upkeep between guests. The goal is for the property to run smoothly without requiring your time.
This is handled as part of the operational setup. Depending on the property, this may include coordinating regular trash service, scheduled removal, or simple on-site solutions that are maintained between guest stays. Everything is set up to be clean, low-impact, and easy to manage.

Bare land is not a requirement. Theoretically any land can work if it’s quiet, private, beautiful and removed from high traffic environments. So even if you’re thinking of a lot with a home, a cabin, an RV – It can potentially work if everything else aligns.

Let’s Work Together

If you have land that might be a fit—or know someone who does—I’d love to connect.